About us

National Electronics is a subsidiary of Safa Group

National Electronics is a subsidiary of Safa Group – a well-known foodstuff company in the region, which is headquartered in Mogadishu, Somalia. 

We are proud of being a market leader in the electronics and cooling system that led us to be appointed agents for international brands by our trade partners:

Our manufacturers boast an extensive range of home appliances and electronics, using the latest in efficient technologies and industry-leading quality control processes. 

We offer a range of electronics and electrical products to the Somalia market such as Air conditioners, washing machines, refrigerators, cookers, lightings, cables, wires, and many others, simply we are a one-stop store for all electronic devices and home appliances. We also design and install air conditioners for commercial and residential buildings, repair and do a consultation for any electronic equipment.



To be a leader in the Electronics, home appliances, and cooling systems industry by providing quality products, services, and a relationship built on professionalism and reliability.


To provide quality products and services that exceed the expectations of our esteemed customers.

Mission statement

Our mission is to improve the life of the Somali people. We meet every day needs for electronics, home appliances and air conditioners with brands that help people look good, feel good and get more out of life.

Core values

We believe in treating our customers with respect and faith. We grow through creativity, invention, and innovation. We integrate honesty, integrity and business ethics into all aspects of our business functioning.


Regional expansion in the field of Electronics, home appliances, and cooling systems industry. To build a good reputation in this field and become a key player in the industry.

Our Brands

Browse our products according to brands